“From Basics to Brilliance” was the theme for one of the landmark events in our portfolio. The Urban League of Central Carolinas hosts an annual fundraising & awards gala to celebrate heroes and sheores making impactful strides in the social development of our communities.
In 2018, BOLD Creatives collaborated with PR powerhouse JSW Media Group to conceptualize, design, and produce the 40th anniversary event.
We recognized the great opportunity to engage the Urban League of Central Carolinas’ distinctiveness & brand identity in the overall styling and special touches. We washed the entire venue with red up lighting, votive and pillar candles, and used fresh flowers and plants for some “life” on the dinner tables, reception buffets, and the stage. The ULCC commemorative logo embellished table numbers, menu cards, and custom acrylic lectern.
550 guests swarmed The Westin Charlotte Grand Ballroom foyer for pre-function drinks, red carpet & flower wall photo ops, and observed performance art painter Dammit Wesley create a celebratory Urban League piece later donated as a gift.
The VIP reception was hosted in an exclusive space for distinguished guests, sponsors, and ULCC senior leadership. Live music, exquisitely styled hors d’oeuvres, and warm words of welcome set a cheerful tone for the rest of the evening.
The program highlighted a blazing vocal & dance performance by Inspire The Fire youth group, wise words from the 2018 award recipients, and we closed the night with a packed dance floor! Moreover, we executed all deliverables under budget and ULCC celebrated successful donorship efforts, bringing in more funds than anticipated. Cheers to many more years of impactful service to the community!
It’s always a pleasure working and partnering with BOLD Creatives. Brittani and Lauren are a dynamic duo who always bring their “A” game to projects. I’ve had the honor to work with BOLD Creatives on both intimate and large scale projects and their approach is always the same–professional and precise. Their ability to not only nail your concept creatively, but also to ensure all event details are flawlessly executed and on brand is priceless. I highly recommend working with BOLD Creatives; they are fresh and talented, which is so needed and makes them stand out from the rest in a crowded marketplace.
Jameka S. Whitten, CEO- JSW Media Group
Creative Team:
Event Production & Design: BOLD Creatives, LLC
Event Planning & Public Relations: JSW Media Group
Floral Design: Willy Raphaels
Photography: Media Arts Collective | Creating Exposure Youth Photographers
Videography: Donald Wilson Photography & Cinematography
Audio/Visual Production: Events/com
Venue: The Westin Charlotte
Rentals: Select Event Group, Party Reflections
Talent: Inspire The Fire Youth Performance Group | Dammit Wesley
Leave a Reply